I’m Julie — a skin therapist and writer offering thoughtful, honest insights into how beauty culture shapes the way women see themselves as they age.

I explore the emotional and cultural impact of ageing, the realities of self-care, and how we find the courage and acceptance to age on our own terms.

With many years in the skincare industry, I’m here to share what I know about keeping skin healthy and strong as we grow older.

But it’s also time to challenge the narrative that tells us we’re past our prime once we reach a certain age. If you’re looking for a no-hype approach to ageing – one grounded in vitality, confidence, and self-respect – you’re in the right place.